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Picture the trading floor of a major stock exchange one second before the market opens. A hundred screens, a hundred orders queued, a hundred different ways to lose money. And yet, when the bell rings, everything flows: orders match on cue, positions adjust, the trade closes at the exact price. The secret? A trading algorithm almost no one on the outside really sees, which in fractions of a second decides how much to bid for each asset, when to enter and when to pull out. The system doesn’t buy on a whim; the job is to place every order at precisely the right instant.
Programmatic advertising is exactly that: the invisible trading floor of digital advertising. Every time you open a website, an online newspaper or an app, an automated auction fires in less than a blink, literally around a hundred milliseconds (in which thousands of advertisers bid to show you their ad, in that slot, at that moment. There’s no human closing each deal: there’s software, data and algorithms operating like high-frequency traders, deciding in real time which impression is worth it and how much to pay. The user only sees the result) the right ad at the right time,, just as the retail investor only sees the quote. All the fiendish operation behind it stays off screen.
And here’s the problem for brands: trading well on that floor is not about pressing a button. Programmatic buying juggles DSPs, DMPs, first- and third-party data, exclusion lists, fraud measurement, cookieless environments, Connected TV and digital audio… A badly managed budget evaporates into junk impressions before anyone notices, until the invoice arrives. That’s why having a good programmatic buying agency is the difference between a well-managed portfolio and burning your capital on junk orders. Someone has to trade with judgment.
Spain has a solid handful of those brokers. It’s a mature market, with agencies in Madrid, Barcelona, San Sebastián, Las Palmas and half a dozen other cities working programmatic seriously, each with its own size, technology and way of reading the market. Telling the real trader from the one who just shuffles paper isn’t a job for one afternoon of searches, especially when every website introduces itself as the best fund on the exchange.
That’s why we built this ranking differently. No favors, no reserved boxes: concrete, verifiable data, processed with scripts. We measured real Google positions for the industry keywords, Google Business Profile reputation, presence in ChatGPT, domain authority, organic traffic and the strength of each social community. Then a scoring engine sorted everything out, with no one’s hunch getting in the way. The result? An honest snapshot of which agencies are best positioned to manage your programmatic investment. Get comfortable and keep reading: here’s the Top 10.
Interactive ranking of the best Programmatic Advertising companies in Spain
 |
 Agency |
 Total score |
 Rank “programmatic advertising agency” |
Rank “programmatic buying agency” |
Rank “programmatic advertising spain” |
ChatGPT position |
 Google Business Profile rating |
Local Guides reviews |
New profile reviews |
Google Business Profile score |
Domain Rating |
 Backlinks |
 Keywords |
 Traffic |
 LinkedIn engagement |
LinkedIn (Followers) |
 Instagram engagement |
Instagram (Followers) |
 TikTok (Followers) |
 Twitter (Followers) |
 YouTube (Subscribers) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Cyberclick | 61.44 | 5 | 10 | 4.3 | 5 | 3 | 12.49 | 72 | 25353 | 7108 | 46333 | 0.034 | 22705 | 0.1 | 15591 | 33000 | 8317 | 413000 | ||
| 2 | Impulsa3 | 58.16 | 2 | 2 | 5 | 2 | 6 | 14.69 | 41 | 14214 | 64 | 789 | 1.874 | 1030 | 9.615 | 104 | |||||
| 3 | MD Marketing Digital | 53.74 | 25 | 6 | 4.6 | 14 | 33 | 20 | 59 | 9683 | 370 | 503 | 0.082 | 8988 | 0.237 | 7077 | 312 | 9228 | 2140 | ||
| 4 | Dobuss | 53.35 | 6 | 4.9 | 2 | 6 | 11.42 | 44 | 18333 | 1354 | 7739 | 0.504 | 6331 | 1.586 | 3374 | 91 | |||||
| 5 | AllIn Agency | 42.95 | 3 | 1 | 10 | 4.2 | 2 | 6 | 8.16 | 16 | 849 | 46 | 380 | 2629 | 30.983 | 78 | 6583 | ||||
| 6 | Coco Solution | 41.61 | 16 | 13 | 4.4 | 2 | 6 | 9.79 | 68 | 1433898 | 726 | 3914 | 6.281 | 337 | 73 | ||||||
| 7 | Digital Menta | 39.8 | 8 | 3 | 5 | 1 | 4.1 | 39 | 4468 | 286 | 1403 | 0.068 | 23635 | 2.392 | 2829 | 1403 | |||||
| 8 | Eskimoz | 39.18 | 7 | 9 | 4.9 | 8 | 6.06 | 34 | 8122 | 203 | 3961 | 0.075 | 31505 | ||||||||
| 9 | Morgan Media | 36.17 | 11 | 4.1 | 3 | 5 | 12.07 | 54 | 51600 | 266 | 1795 | 0.44 | 2593 | ||||||||
| 10 | Hispavista | 33.5 | 4 | 2.3 | 1 | 2 | 1.64 | 60 | 604230 | 45 | 435 | 0.269 | 9731 | 3428 | |||||||
| 11 | ClickAge | 29.93 | 14 | 5 | 2 | 6 | 13.05 | 33 | 1296 | 60 | 374 | 0.849 | 2863 | ||||||||
| 12 | Kanito | 25.14 | 10 | 24 | 5 | 1 | 3.08 | 47 | 4491 | 86 | 679 | 0.069 | 2160 | ||||||||
| 13 | Zingular | 20.9 | 8 | 4.8 | 4 | 4 | 14.73 | 9 | 414 | 21 | 19 | 1476 | |||||||||
| 14 | Adgoritmo | 19.58 | 9 | 18 | 5 | 1 | 2.05 | 20 | 781 | 38 | 170 | 0.282 | 6464 | ||||||||
| 15 | Agencia Bley | 6.39 | 13 | 314 | 0.099 | 1776 |
Best Programmatic Advertising Agencies in Spain: our analysis
To deliver verifiable, accurate results we didn’t trade on a hunch, we played it safe with data and scripts. We combined six big factors for every agency, the way you’d analyze each asset before taking a position:
- Search positioning: the real organic Google position for the three industry keywords, programmatic advertising agency, programmatic buying agency and programmatic advertising Spain, . It’s the heart of the ranking: whoever can rank for these highly technical searches truly masters what they sell.
- Google Business Profile reputation: rating and review volume from the Google Business Profile, with an index that rewards agencies with genuine reviews (and gives Local Guides double weight).
- AI presence: who ChatGPT names when you ask it for the best agencies in the country, a new terrain that’s already starting to move the needle.
- Authority and traffic: Domain Rating, backlinks, ranked keywords and organic traffic (Ahrefs data).
- Social media: followers and, above all, real engagement measured on recent posts (Instagram and LinkedIn matter more than an inflated follower count).
If you want the fine print on how we assign each point, it’s all open in our research methodology behind the ranking.
For readers who want to go deeper into the field, this guide on programmatic advertising offers useful background.
No company pays to appear in this ranking or can influence its position. We don’t know the participants, and each one’s score is determined exclusively by data collected through research scripts, with the full methodology published and open to review.
If you have any comments on our methodology or suggestions to improve it, you can leave us a message and we’ll gladly get back to you.
Top 10 best Programmatic Advertising Agencies in Spain
1. Cyberclick
First place goes to Cyberclick, a digital marketing agency from Barcelona that today describes itself as an AI partner for growth in marketing, sales and customer service. It doesn’t reach the top through a single factor, but through the sum: it holds the highest domain authority, the most organic traffic and the most ranked keywords in the whole table, plus the largest, most diverse social community in the Top 10. A hard lead to argue with.
Its proposal covers the full go-to-market journey, uniting marketing, sales and customer success under a single vision of intelligent growth. Within its Media area it works Native and Programmatic Advertising explicitly, alongside SEM, Social Ads, email marketing, Account Based Marketing, Ecommerce and a powerful Data arm (Data Science, BI, GA4). They’re recognized specialists in the HubSpot ecosystem (in fact, they’ve just joined the European group Siloy to accelerate their international expansion) and publish their own market studies on AI, social media and lead generation in Spain. For the brand that wants programmatic embedded in a serious, data-driven growth strategy, Cyberclick trades from a very complete desk.
2. Impulsa3
Second place is for Impulsa3, a consultancy from Madrid specializing in Technology, Marketing and Artificial Intelligence. Its core idea is that most companies apply AI, marketing and technology separately, and that the real leap comes when they’re connected into a single results-oriented ecosystem. It also holds the best local reputation of the entire podium.
Within its Growth Marketing and Paid Media area, they run their own Programmatic Advertising Agency, alongside TikTok Ads, Meta Ads, Google Ads, YouTube Ads, Pinterest Ads, LinkedIn Ads, Amazon Ads and Bing Ads. To that they add a robust tech arm (they’re Shopify partners, with custom development, .NET, WordPress and WooCommerce, integrations and APIs) plus SEO / GEO, social media, branding and digital strategy, with AI integrated into acquisition and performance. Their declared obsession is ROAS, LTV, CAC and real profitability: “if it doesn’t impact the business, it’s useless”. For the ecommerce or SME that wants to connect its programmatic campaigns with the technology that sustains them, Impulsa3 builds the whole ecosystem.
3. MD Marketing Digital
Third place goes to MD Marketing Digital, an agency with an office in Estepona and operations in Spain, Argentina, Mexico and Ecuador, with clients across all five continents. It reaches this spot through the sum of all factors, and it signs off the strongest Google Business Profile reputation in the entire table, the profile with the heaviest weight of genuine reviews on the podium.
It works digital marketing end to end, SEO, social media, web design, email marketing and, of course, SEM, which includes Google Ads, Bing Ads and programmatic advertising. Its philosophy with advertising is simple: the right budget, the right message and the perfect audience, without wasting a single euro, and it sums up how it thinks through every campaign in three steps (collect, analyze and predict). It backs this with cases like Lutron, the international lighting corporation that was looking to expand in Latin America and whose site it took past 130,000 visits, covering around 70% of the Mexican market. Among the brands that have trusted the agency are Hertz, Makita, Fresenius, Lutron and Sennheiser. For the brand that wants programmatic measured to the last cent and thought of as a position you calculate before taking it, MD Marketing Digital trades without wasting a single euro.
4. Dobuss
Fourth place goes to Dobuss, a digital marketing agency built around specialized areas: SEO, Paid Media, analytics, design, development and content, each with its own technical team. Its local reputation is among the best in the ranking, with hundreds of reviews behind it, and its organic traffic is one of the highest in the Top 10.
Programmatic advertising appears explicitly within its Paid Media area, alongside Google Ads, Social Ads and its Paid 360º approach. They round out the offering with SEO and GEO, social media, web design and development, ecommerce and marketplaces (including Amazon consulting), corporate communications, B2B and ABM strategy, and a solid Data Solutions arm (analytics, GA4 and GTM audits, CRO). Each client gets a Project Manager as a direct point of contact, with a specialized technical team behind. For the company that wants programmatic executed by real specialists, rather than a generalist doing a bit of everything, Dobuss manages each asset separately.
5. AllIn Agency
Right in the middle of the table stands AllIn Agency, an online marketing agency from Barcelona (based in Sant Gervasi-Bonanova) that claims a different way of doing marketing: involved, creative, honest and results-oriented. Its hallmark is attention to detail, and on social media it boasts the highest Instagram engagement in the entire Top 10.
Programmatic Advertising appears explicitly within its SEM block, alongside Google Ads, Google Shopping, YouTube Ads and remarketing. To that they add SEO (audit, keyword research, link building, WPO, local and international SEO), web analytics and Business Intelligence, CRO, web and ecommerce development, Social Marketing (Facebook, Instagram and LinkedIn Ads), Growth Hacking, Inbound, digital branding and, very much their thing, monetization, helping publishers connect their ad inventory to the best demand sources. They work with clients like Grupo Agbar, Zespri, Wouf and CETT-UB. For the business looking for programmatic with a technical eye and a cheeky touch, AllIn trades without posturing.
6. Coco Solution
Sixth place is for Coco Solution, a 360º digital marketing agency based in Las Palmas de Gran Canaria with a presence in Colombia as well. Its trademark is a massive domain authority and backlink volume, among the largest in the whole table,, the fruit of years pushing its own visibility, plus a laid-back philosophy that boasts about having “crossed the pond” with ambitious projects.
Its catalog is organized into four big blocks: Marketing (SEO, GEO, Google Ads, Social Ads, social media, content marketing, email marketing and CRO), Creativity (design and branding), Development (web, apps, online store and software with its own ACAI CODE technology) and Artificial Intelligence. They’re Kit Digital digitalization agents and hold the Innovative SME seal. While programmatic enters their offering through their media and retargeting ecosystem, their demonstrable strength is authority muscle and a 360º operation that doesn’t overwhelm the client. For the company that wants to concentrate its entire digital presence under one roof with plenty of visibility behind it, Coco Solution trades several markets at once.
7. Digital Menta
In seventh place sits Digital Menta, a digital consultancy that presents itself as a strategic partner by industry (Fashion, Construction, SaaS, E-commerce, Retail, Home Deco) with the ambition of becoming the reference voice of each sector. It publishes its own industry reports and holds the second-largest LinkedIn community in the entire Top 10.
Programmatic Advertising appears explicitly among its capabilities, alongside SEM, SEO and GEO (SEO for AI), Social Ads, Marketing Automation, Web Analytics, CRO, development, copywriting, PR, social media, email marketing and even AI chatbots for WhatsApp. Its approach combines growth, user experience, talent and technology, and it’s a partner of the sector’s main players. It boasts long-standing relationships and cases like Cosentino (where its work claims over 37,000 professional leads captured in a single year) plus brands like Ysabel Mora and Compac. For the brand that wants programmatic embedded in an industry-based strategy, with data and reports underneath, Digital Menta reads each sector’s market well.
8. Eskimoz
Eighth place goes to Eskimoz, a digital marketing and Global Search agency with offices in Madrid, Barcelona and Málaga (and a presence in Italy, Germany and the UK) that claims more than 1,000 clients. It defines itself as an AI-first agency, built to evolve at the pace of the innovations reshaping search, and it holds the largest LinkedIn community in the entire Top 10.
Its proposal covers the full digital acquisition journey: SEO, GEO / AI (visibility in ChatGPT and Perplexity), Social, Amazon Ads, CRO and, what interests us here, a Paid Media area where SEM, Social Ads, Programmatic and Retail Media coexist, focused on maximizing performance and reducing cost. It leans on proprietary technology (an app to centralize acquisition, AI agents, LLM Ranking and monitoring tools) and dedicated consultants trained in GEO. It works with leading brands in tourism, health, luxury, banking, automotive and fashion, with cases like GHD and PwC. For the brand that wants programmatic within a global, technological search strategy, Eskimoz trades with the best tools.
9. Morgan Media
In ninth place comes Morgan Media, a technology consultancy dedicated to marketing with more than 12 years of experience and over 1,500 clients, combining strategy, technology and the power of GEO for AI. Its calling card is an unusually broad set of certifications, and one of the highest domain authorities in the ranking.
Programmatic advertising appears explicitly in its service menu, “real-time advertising strategies with technology designed for maximum profitability”,, alongside Google Ads campaigns (Search, Display, Performance Max, remarketing and RTB), Amazon Ads and Amazon DSP, SEO and GEO for AI, content marketing, social media, smart websites and digital infrastructure. And here’s its big differentiator: it boasts certification in Amazon DSP, in Amazon Ads, in Microsoft Advertising, in Google Partners, in Meta Business Partner and, very relevant for programmatic, as a Displayce Specialist in digital OOH (DOOH). It also works with closed plans and its own client area with periodic reports. For the SME that wants certified programmatic with the door open to digital out-of-home advertising, Morgan Media brings both the strategy and the credentials.
10. Hispavista
Closing the extended podium is Hispavista, a digital marketing and Martech agency from San Sebastián, with offices in Madrid and Mexico City too, with more than 25 years creating digital services. It enters the ranking through the front door of Google’s first page and a veteran domain authority, backed by 600 projects, 15 million leads generated and 30 million euros of campaign investment managed.
AI, Data and Programmatic Advertising is, literally, its first block of services: “we offer the most advanced technology and boost our clients’ results within the programmatic marketing ecosystem”, something they back with more than 150 clients in that line. To that they add digital marketing, web analytics, design / UX and CRO, digital consulting and strategy, advanced development and Data Intelligence, with ISO 27001 and ENS certification. Their recent blog focuses precisely on programmatic in cookieless environments and on measuring branding campaigns, a sign that they truly work the topic. They work with clients like Kutxabank and the Anesvad Foundation. For the brand that wants programmatic with technical pedigree and a focus on data, Hispavista trades with many market sessions behind it.
The broker your investment needs
Trading well isn’t about shuffling paper with energy or having the flashiest terminal: it’s about reading the market, knowing when to enter each asset and, above all, who is trusted with the orders. These ten names didn’t come out of a hat or a reserved box, but from hard data, measured and compared with the same yardstick for everyone. That’s the difference between a real ranking and a list of friends of the guild.
With the table laid out, it’s clear who dominates the industry keywords, who treats programmatic as a business line of its own rather than an add-on, who has the local reputation and who has the authority muscle. The difference between a well-managed portfolio and burning your capital on junk orders lies in who places the orders, and that reading is one each brand makes for its own case.
Do you know another agency that should be here and isn’t? Tell us in the comments, this ranking gets updated, and so does the data.
Looking for more information on service providers in Spain? Explore all our rankings or contact us to suggest a sector for our next study.
About MKTONS
MKTONS is an independent research platform that produces objective rankings of professional service providers.
Each ranking is built on verifiable data and a public methodology: search engine positioning, online reputation, domain authority, presence in artificial intelligence responses, and social media activity. We don’t know the participants, and we don’t charge for taking part.
Our goal is to provide a neutral, up-to-date source that helps businesses and professionals make better decisions when choosing a service provider.
