In a hurry? Jump straight to the ranking results ↓
Walk down Madrid’s Gran Vía at night and you’ll understand Google Ads without anyone having to explain it. There’s one pavement everybody walks along, and above it, a wall of glowing signs fighting for the same pair of eyes. The shop whose sign lights up biggest, on the busiest corner, at the exact second people look up, wins the glance. Everyone else stays in the dark, no matter how good they are. Hiring a Google advertising agency is exactly that: paying to light up your sign on the best corner, at the precise moment someone is searching for what you sell.
And that’s where the problem starts. Your boss asked you for a list of the best Google Ads agencies in Spain and, when you search for it, Google hands you twenty different rankings, each with a different sign blinking at number one. They all promise the brightest corner. Who do you believe? Because in paid advertising, choosing badly isn’t a minor detail: it’s renting the wrong shop window and finding out at the end of the month, when the budget has burned away on clicks that lit up no sales at all. Before signing with anyone, it pays to understand what Google Ads is and what it’s for.
And the Spanish shop window is hotly contested. Spain is one of the most mature digital advertising markets in the Spanish-speaking world: there are agencies in Madrid, Barcelona, Valencia, Granada, Pontevedra and half a dozen more cities bidding on the same keywords, each with its own size, specialty and way of managing the auction. Telling apart the one that truly knows how to light the sign at the right moment from the one that just has a pretty billboard isn’t the work of an afternoon of searches, especially when every website presents itself as the brightest on the avenue.
That’s why we built this ranking differently. No favours, no “best spot for a friend”: concrete, verifiable data, processed with scripts. We measure real Google positions for the sector’s keywords, Google Business Profile reputation, ChatGPT presence, domain authority, organic traffic and the strength of each agency’s social community. Then a scoring engine does the dirty work, without anyone’s taste sneaking in. It’s the difference between picking your shop window by ear and picking it with the city map in front of you.
The result? An honest snapshot of which agencies are best prepared to light up your sign on the busiest avenue in Google. Get comfortable and keep reading: this is the Top 10.
Interactive ranking of the best Google Ads companies in Spain
 |
 Agency |
 Total score |
 Pos. KW agencia google ads |
Pos. KW agencia de publicidad en google |
Pos. KW agencia google adwords |
ChatGPT position |
 Google Business Profile rating |
Local Guides reviews |
New-profile reviews |
Google Business Profile score |
Domain Rating |
 Backlinks |
 Keywords |
 Traffic |
 LinkedIn engagement |
LinkedIn (Followers) |
 Instagram engagement |
Instagram (Followers) |
 TikTok (Followers) |
 Twitter (Followers) |
 YouTube (Subscribers) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Marketing Medianet | 58.59 | 1 | 3 | 2 | 5 | 4 | 4 | 12.86 | 35 | 1379 | 288 | 2762 | 3.907 | 465 | ||||||
| 2 | BigSEO | 55.21 | 5 | 9 | 4.5 | 3 | 5 | 8.89 | 59 | 108497 | 474 | 11865 | 0.302 | 32882 | 4518 | 220000 | |||||
| 3 | La Teva Web | 52.11 | 7 | 4.7 | 4 | 4 | 10.8 | 70 | 27645 | 1171 | 12635 | 2.472 | 1116 | 22 | 3012 | ||||||
| 4 | Arimetrics | 44.41 | 13 | 4.9 | 6 | 2 | 13.81 | 59 | 25598 | 2858 | 7156 | ||||||||||
| 5 | Convertiam | 41.54 | 2 | 2 | 4.9 | 8 | 6.67 | 27 | 6068 | 16 | 836 | 266 | 10.204 | 49 | 27 | ||||||
| 6 | Morgan Media | 37.04 | 14 | 5 | 4.1 | 3 | 5 | 5.87 | 54 | 51600 | 266 | 1795 | 0.44 | 2593 | |||||||
| 7 | Eskimoz | 36.11 | 10 | 4.9 | 8 | 6.19 | 34 | 8122 | 203 | 3961 | 0.075 | 31505 | |||||||||
| 8 | Eximia Studio | 32.95 | 19 | 4 | 5 | 3 | 5 | 11.59 | 35 | 754 | 261 | 3462 | 44500 | 46 | |||||||
| 9 | ACUABIT | 30.64 | 20 | 5 | 1 | 7 | 7.94 | 69 | 91153 | 218 | 1364 | 2.18 | 172 | 1 | |||||||
| 10 | Social XPL | 28.61 | 11 | 5 | 5 | 3 | 13.17 | 20 | 520 | 40 | 276 | 1123 | |||||||||
| 11 | Expresiona | 27.75 | 16 | 5 | 3 | 5 | 10.95 | 45 | 1274 | 6 | 133 | 5.426 | 674 | ||||||||
| 12 | Palo Seco | 27.19 | 18 | 5 | 4 | 4 | 13.49 | 14 | 2453 | 46 | 340 | 682 | |||||||||
| 13 | Agencia Google Ads | 24.53 | 3 | 1 | 1.4 | 361 | 18 | 922 | |||||||||||||
| 14 | Semseo Agency | 20.3 | 17 | 5 | 2 | 6 | 8.09 | 21 | 584 | 51 | 339 | ||||||||||
| 15 | Posicionaze | 20.2 | 15 | 9 | 4.9 | 1 | 7 | 6.35 | 53 | 951 | 7 | 34 |
Best Google Ads agencies in Spain: our analysis
To offer verifiable, precise results we didn’t rely on gut feeling: we played it safe with data and scripts. We crossed several factors for each agency, like someone checking the voltage, the wiring and the timer before switching on a sign:
- Google positioning: the real organic position when someone searches for agencia google ads, agencia de publicidad en google or agencia google adwords in Spain. In this sector it counts double: the agency that knows how to light up its own sign on the front line proves it masters the auction it will later run for you.
- Google Business Profile reputation: rating and volume of real reviews from the Google Business Profile listing, with an index that rewards those who accumulate genuine opinions (and gives double weight to Local Guides).
- Artificial Intelligence presence: who ChatGPT names when you ask it for the best agencies in the country, a new arena that’s already starting to move the needle.
- Authority and traffic: Domain Rating, backlinks, number of ranked keywords and organic traffic (Ahrefs data).
- Social media: followers and, above all, real engagement measured on the latest posts, because a living community weighs more than an inflated follower count.
If you want the fine detail of how we assign each point, it’s all open in our ranking research methodology.
For readers who want to go deeper into the field, this guide on Google Ads offers useful background.
No company pays to appear in this ranking or can influence its position. We don’t know the participants, and each one’s score is determined exclusively by data collected through research scripts, with the full methodology published and open to review.
If you have any comments on our methodology or suggestions to improve it, you can leave us a message and we’ll gladly get back to you.
Top 10 best Google Ads agencies in Spain
1. Marketing Medianet
First place in this ranking goes to Marketing Medianet, a 360º online marketing agency based in Madrid. It doesn’t lead the list because of a single factor, but because of balance: it’s the agency that ranks best for the sector’s main keyword, the brightest sign on the whole avenue, and it pairs that with a flawless local reputation and an active LinkedIn community.
Its offer is organised around a 360º digital marketing strategy, with Google Ads (SEM) as one of its declared specialties, alongside SEO, web design and development, content marketing, email marketing and Social Ads. Its method always starts with a prior analysis of the business and an audit before laying out the actions, and it prides itself on marketing that is “results-oriented and always measurable,” with client cases that highlight above all improvements in local visibility. For a Madrid SME that wants to light up its Google sign with close, strategic support, Medianet is a seasoned bet.
2. BigSEO
Second place goes to BigSEO, based in Barcelona and with muscle that’s hard to match: it’s the agency with the most authority, the most backlinks, the most traffic and the largest community of the entire ranking. It is, in practice, the great trawler of the advertising fleet: high volume, wide reach and a battery of success stories it displays without shyness, with mentions of x500 and x1100 ROAS on paid campaigns.
Its approach is that of an ROI-focused digital marketing agency, with a powerful Paid Media arm, Google Ads, Facebook Ads, YouTube Ads, Instagram Ads and remarketing, built on strategy, data and agile execution. It adds SEO (audit, keyword research, architecture and technical SEO), SEO in LLMs for generative search engines, CRO (A/B testing, landing pages, sales copy), web development and a full training arm with its own master’s programmes in SEO, AI and digital marketing. Among its cases it shows brands such as Typeform, Enrique Tomás and Sports Law Institute. For anyone after scale and pulling power, BigSEO lights up an enormous sign.
3. La Teva Web
The podium is completed by La Teva Web, a web design and digital marketing agency from Barcelona with more than 20 years of experience. It’s also a Google Partner Premier 2026, which places it, according to Google, within the top 3% of the country’s best Google Ads agencies. Its strong domain authority and traffic volume, among the highest in the table, push it to third place.
It works digital marketing on three closely integrated fronts: SEM (Google Ads), Meta Ads (Facebook Ads) and SEO, always tied to a well-built website as the foundation of conversion. Its philosophy is that of an agency specialised at once in web design, SEO and paid advertising, because, they argue, it’s more efficient to have a single team cover all three than to split the work between different providers. It adds GEO (SEO for AI), online stores and a phased method that starts with studying the project and its competitors. It shows cases such as La Boqueria, Heura and Revlon, and even its own advert on TV3. For a company that wants its website, SEO and online advertising campaigns rowing in the same direction, La Teva Web is a veteran skipper.
4. Arimetrics
Fourth place goes to Arimetrics, which defines itself as a digital strategy agency and arrives with one of the strongest technical credentials in the ranking: it is, alongside BigSEO, the agency with the highest domain authority, and the one that accumulates the most ranked keywords in the whole table, plus a virtually flawless Google reputation. Its pitch starts from a very of-the-moment idea: marketing has changed more in the last few years than in the previous fifteen, and you have to adapt.
Its offer revolves around digital strategies powered by artificial intelligence, with analytics and data as the backbone so that every euro invested performs at its best. [MISSING DATA: Arimetrics’ site blocks automated crawling, so we couldn’t verify the detail of its services, certifications or specific clients]. What its numbers do sustain (authority, keywords and traffic) is that this is an agency with notable weight in the Spanish market. For anyone who values analytical rigour and an established brand, Arimetrics is a name worth having on the table.
5. Convertiam
Fifth place goes to Convertiam, a data-driven agency based in Barcelona specialised in SEM campaigns for e-commerce and lead generation. It’s a Google Partner since 2012, declares more than 100 million euros managed and boasts a 4.9 rating with over 125 verified reviews on Trustpilot. Its signature, and what lifts it so high despite a younger domain, is its Instagram engagement: the highest in the whole Top 10.
Its differentiator is data quality. It runs Google Ads (Search, Shopping, Performance Max) and Meta Ads on a proprietary measurement system: server-side tracking, advanced GA4, GTM Server-Side, Consent Mode v2, offline conversions and Enhanced Conversions, to “teach” the algorithms to optimise with precise data. It includes building landing pages in the campaign management fee and rounds out the offer with technical SEO, social media management and advanced analytics. For an e-commerce that knows “without clean data there’s no possible optimisation,” Convertiam fine-tunes the auction to the millimetre.
6. Morgan Media
Sixth place goes to morgan media, a technology consultancy dedicated to marketing with more than 12 years of track record and over 1,500 clients. Its backlink muscle, among the highest in the ranking, and very solid domain authority keep it in the first half of the table. It presents itself with 360º technology solutions and a strong emphasis on automation through its own software.
In advertising its specialty is Google Ads campaigns (Search, Display, Performance Max and “AI Ads”), remarketing and RTB audiences, and Amazon Ads and Amazon DSP. It holds certifications in Google Partners, Microsoft Advertising, Amazon Ads and Amazon DSP, and is a Meta Business Partner. It completes the offer with SEO and GEO for AI, content marketing, programmatic advertising, smart websites and its own CRM (wiwink) to digitise processes, all with fixed-price plans and client access to their reports. For a business that wants search and marketplace advertising with a tidy control panel, Morgan Media is a very complete option.
7. Eskimoz
Seventh place goes to Eskimoz, a digital marketing and global search agency headquartered in Madrid (Tetuán) with international offices in Paris, London, Milan and Düsseldorf. It declares more than 1,000 clients and supports leading brands across all their digital acquisition channels, with one of the highest Google reputations in the ranking.
Its paid offer is that of a Google Partner Premier agency: SEM aimed at maximising performance and cutting campaign costs, Social Ads, programmatic, Retail Media and Amazon Ads. It combines this with SEO, GEO / AI to position brands in ChatGPT and Perplexity, CRO, data analytics and a Content Factory backed by proprietary technology, in a model they define as “AI-first.” It works sectors as varied as luxury, health, SaaS, banking and automotive. For a brand with international ambition that wants a single agency coordinating search, paid and data across several countries, Eskimoz plays in the big league.
8. Eximia Studio
Eighth place goes to Eximia Studio, a growth marketing agency for e-commerce based in Castelldefels (Barcelona) with a striking trait: it is, by far, the agency with the largest TikTok community in the whole ranking, consistent with a discourse heavily centred on viral content (it declares more than 100 million views generated for its clients).
It’s an accredited Google Partner agency and organises its work around “seven levers” of growth, with advertising, Google Ads, Meta Ads, Instagram Ads, TikTok and Social Ads, first in line. It adds SEO (also for ChatGPT), social media, CRO, web page design and Shopify stores (it’s a Shopify Partner), email and WhatsApp retention, and audiovisual production. It works “with no lock-ins and no excuses,” like a growth department embedded in the client’s business, and shows cases with 45% sales increases or revenue doubled in six months. For a young e-commerce that wants to combine profitable advertising with content that moves, Eximia lights up the sign with rhythm.
9. ACUABIT
Ninth place goes to ACUABIT, a digital marketing and web design agency based in Granada. Its great strength is authority: it’s one of the agencies with the most backlinks and highest Domain Rating in the whole table, and it backs its reputation with a perfect Google rating. It defines itself, with humour, as “small but tough.”
In advertising its flagship is Advertising with Google Ads, complemented by Google Shopping, display advertising and Social Ads. The rest of its offer covers web page design and online stores, SEO, web maintenance and domains and hosting (including VPS for PrestaShop and WordPress). Its pitch is one of transparency with pricing and advice “as a strategic partner, not a provider”: it works with investments from €200/month in marketing and displays its own management figures, more than €21,000 managed in Google Ads and nearly 5,000 conversions in the last year. For a southern SME that wants web and advertising under one roof with clear accounts, ACUABIT is a trustworthy choice.
10. Social XPL
Closing our Top 10 is Social XPL, a project led by Marcos Pastoriza, a digital trafficker based in Pontevedra (Galicia) with clients across Spain. What places it here is a very solid local reputation: a perfect Google score and one of the highest Maps scores in the ranking, consistent with a hyper-personal approach.
Its specialty is paid ads: Google Ads, “appear first on Google from day one”, and Facebook Ads, focused on e-commerce and info-products. It’s a Premier Partner 2025, which, as it likes to remind, places it among the top 3% of Google Ads agencies in Spain. It rounds out its offer with strategic consulting and advisory hours for those who prefer to run campaigns themselves, plus its own Google Ads course. Its testimonials insist on the same thing: measurable returns and close support over many years. For a small or medium business that wants to capture clients “on autopilot” with a dedicated specialist, Social XPL closes the list with proximity.
The sign that lights up right on time
We’ve reached the end of the walk, and the conclusion is the same one we started with on the Gran Vía: the winner isn’t the one with the most expensive billboard, but the one who knows how to light it up on the right corner at the exact second someone is looking. We’ve just given you ten names that didn’t come from a favour or a rigged auction, but from hard data, measured and compared with the same yardstick for everyone. That’s the difference between a real ranking and a list of switched-off signs.
Now the next step is yours. You already know who dominates their own keyword, who has the most pulling power, who fine-tunes measurement to the millimetre and who holds Google’s Premier certification. There’s no such thing as “the best agency” in the abstract: there’s the best one for your business, your sector and your budget. Whether you need a Google Ads agency to manage your auction in detail or a broader digital advertising strategy, the key is that your sign lights up when your customer is looking.
Looking for more information on service providers in Spain? Explore all our rankings or contact us to suggest a sector for our next study.
Do you know another agency that should be on the list and isn’t? Tell us in the comments, this ranking gets updated, and so does the data.
About MKTONS
MKTONS is an independent research platform that produces objective rankings of professional service providers.
Each ranking is built on verifiable data and a public methodology: search engine positioning, online reputation, domain authority, presence in artificial intelligence responses, and social media activity. We don’t know the participants, and we don’t charge for taking part.
Our goal is to provide a neutral, up-to-date source that helps businesses and professionals make better decisions when choosing a service provider.
